the CORE of the matter

[Study] Social Media News Readers Are Still Uncharted ROI

The news industry is rapidly changing, as technology companies shape how Americans consume and share content. A study from the Pew Research Center found that 62 percent of Americans get their news from social media. This data is not surprising, as there has been an...
Online News Videos

How to Attract Consumers with the Right Online News Videos

With print readership down, news organizations continue to look for new ways to engage digital and mobile audiences. One of the more popular and creative strategy to do this is with video. Digital news companies, such as Buzzfeed and the Huffington Post, are...
Why Newspapers Should Not Give Up On the Humble Ad Insert

Why Newspapers Should Not Give Up On the Humble Ad Insert

Online news sites … social media … blogs … Today’s consumers have more ways than ever to get their information. And online sources pump out news at a lightening-fast pace that print publications struggle to keep up. With so many consumers getting their news on-the-go,...