Project Will Replace Legacy Ad Order Entry with Cloud-based Platform Across the Community Media Division
Miami Beach, FL – January 15, 2015 – Mediaspectrum, Inc.® is pleased to announce the selection of the Mediaspectrum advertising platform by Glacier Media Inc. Headquartered in Vancouver, BC, Glacier Media Inc. is a publicly owned publisher of daily and weekly community newspapers in British Columbia and throughout Western Canada.
Mediaspectrum’s cloud-based platform is designed to allow media companies to improve business processes and advertising operations in a cost-effective manner. The project will focus on creating significant efficiencies in the sales process — across the entire enterprise — over a twelve-month period. The Mediaspectrum implementation will begin in February 2015 and will start with Glacier’s Lower Mainland Publishing (LMP) division. The first project phase will have LMP users live on the Mediaspectrum platform by May 2015.
“We were introduced to the Mediaspectrum platform at INMA’s World Congress event in San Francisco last spring,” said Peter Kvarnstrom, President, Community Media for Glacier Media Group. “After hearing the successes they have produced with industry leaders such as Gannett and Tribune, it was clear to us that Mediaspectrum had developed a disruptive technology that delivers real results quickly. After months of careful consideration and an exhaustive review of other solutions in the marketplace, we decided that the Mediaspectrum platform was the right choice for us as we continue to transform our business and streamline the entire sales operations process.”
Mediaspectrum is the premier technology for companies seeking to plan, execute, publish and analyze advertising and content across the media spectrum. Our 100% cloud-based platform provides a unique environment to consolidate and achieve these objectives, streamlining processes and managing content in order to reduce costs, increase revenues and improve the customer experience. Mediaspectrum is a Miami- based company with approximately 150 employees worldwide, with additional offices in London, Moscow, Sydney and Lausanne. We are found on the Web at http://www.mediaspectrum.net.
About Glacier Media Inc.
Glacier Media Inc. is an information company focused on the provision of primary and essential information and related services through print, electronic and online
media. Glacier is pursuing this strategy through its core businesses: the local newspaper, trade information and business and professional information markets. Glacier Media Inc. can be found online at http://www.glaciermedia.ca.