Mediaspectrum today announced the official release of Digital Paper, our ePaper solution for publishers. Unlike traditional solutions, Mediaspectrum designed the user experience in line with our existing mobile application platform for publishers to optimize the cross-device consumer experience.
Mediaspectrum’s Digital Paper solution is now live at The Daily Mail in the UK as part of their “Mail Plus” strategy. By building their Digital Paper on Mediaspectrum’s platform, the Daily Mail was able to give consumers the same premium experience interacting with content across mobile apps for iOS, Android, Amazon and now the desktop browser.
Mediaspectrum’s Digital Paper solution allows readers to easily navigate news content, scroll through photo galleries, watch video, interact with puzzles and more. The Digital Paper solution, built on the Adrenalin mobile publishing platform from Mediaspectrum, means publishers can have a single technology partner to deliver news content in every format to every channel with zero additional effort offering an integrated news workflow and publishing solution.
“Working with our partner The Daily Mail has really pushed the creative boundaries and efficiencies of what is possible in a new ePaper solution. The end result offers a solution that provides consumers a simple and elegant way to navigate and enjoy content while creating new and attractive revenue streams for our publishing partners” said Alain Bandle, CEO of Mediaspectrum.
Mediaspectrum is the premier technology for companies seeking to plan, execute, publish and analyze advertising and content across the media spectrum. Our 100% cloud-based platform provides a unique environment to consolidate and achieve these objectives, streamlining processes and managing content in order to reduce costs, increase revenues and improve the customer experience. Mediaspectrum is a Miami- based company with approximately 150 employees worldwide, with additional offices in Boston, London, Moscow, Sydney and Zug.