The Content Management Solution and Mobile Delivery Platform, Used Together with SAP HANA® and SAP® BusinessObjects™ Solutions, Consolidate Digital and Mobile Publishing Across Devices with Unrivaled Consumer Insights, Enabling New Business Opportunities

Mar 27, 2013 — Mediaspectrum today announced that its Mediaspectrum ContentWatch solution and Adrenalin platform are now SAP-endorsed business solutions. The technologies provide content management and mobile distribution for media companies, allowing them to reach their audiences anywhere, anytime on mobile devices. Used together and with the SAP HANA® platform and SAP® BusinessObjects™ solution portfolio, the solutions provide content owners with critical insight into user engagement and in-app behavior, maximizing the ability to monetize multi-channel content.

Mediaspectrum ContentWatch, coupled with the premier mobile delivery power of Adrenalin, allow publishers to manage the entire content lifecycle for their organizations from within a single ecosystem. It is the most technologically advanced editorial content management and publishing solution available today, with a feature-rich environment that handles media content creation, production and distribution for mobile devices, tablets, Websites, and printed publications.

“The mobile age requires media companies to take a serious look at the technology they depend on, as the complexity of creating and publishing content across a virtually unlimited number of new channels and devices will only continue to increase,” said Scott Killoh, CEO at Mediaspectrum. “Mediaspectrum’s multi-channel content management and publishing solutions – now endorsed by SAP – have become a differentiator for media companies to streamline the distribution of engaging content to their target audience. It does this by helping publishers drill through the mountains of deep data to find new and unique ways to monetize their audience.”

Solutions endorsed by SAP AG are complementary to SAP software offerings, are developed in accordance with SAP development guidelines, and provide additional choices and flexibility for businesses running SAP applications. Mediaspectrum ContentWatch and Adrenalin complement and leverage SAP HANA for data warehousing capabilities and SAP BusinessObjects solutions for reporting and analytics.

“As SAP-endorsed business solutions, the cloud-based Mediaspectrum ContentWatch and Adrenalin solutions, which also complement the SAP for Media solution portfolio, will bring innovative multi-channel content solutions to our customers,” said Richard Whittington, senior vice president and general manager, Media Solutions, SAP. “When used together with SAP’s existing cloud or on-premises solutions, including SAP HANA, customers can benefit from greater insights that today’s media companies demand. Endorsing these solutions brings us closer to delivering end-to-end integrated solutions that cover the core processes in media, including editorial, advertising sales and production, multi-channel publishing, and paid content.”

In addition to Mediaspectrum ContentWatch and Adrenalin, SAP recently endorsed Mediaspectrum’s award-winning advertising sales and production solutions. Mediaspectrum Sales and Mediaspectrum AdWatch allow media companies to manage the entire lifecycle of multi-channel advertising campaigns in a highly effective and efficient manner. The solutions, available either on-demand or on-premises, can significantly reduce the costs of running the increasingly complex media business through consolidation and automation while quickly enabling new revenue channels.

About Mediaspectrum

Mediaspectrum is the world’s premier technology for addressing all aspects of multi-channel advertising and content management. We provide a unique environment that allows media companies to consolidate solutions into a single, Web-based platform. Mediaspectrum currently helps some of the world’s leading media companies to increase ad revenues, manage content, streamline processes, and improve customer experience. Mediaspectrum is a Boston-based company with approximately 100 employees worldwide, including offices in Boston, London, Moscow and Sydney. We are found on the Web at http://www.mediaspectrum.net/.

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Business Objects, BusinessObjects and the Business Objects logo are trademarks or registered trademarks of Business Objects in the United States and/or other countries. Business Objects is an SAP company.

All other product and service names mentioned herein are the trademarks of their respective owners.

SAP Forward-looking Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

For more information contact: 

Jay Cody
Vice President of Marketing
Mediaspectrum
(617) 237-0393