New ContentWatch Delivers Optimal Digital Publishing Experience
Mediaspectrum, Inc.® today announced the newest release of ContentWatch, its flagship content management platform. Built for the modern newsroom, the solution has been architected to provide editorial teams with a unified feature set that handles their complete digital first publishing requirements – all from a single, browser-based environment that is accessible from any location or device.
From publishing content to mobile devices and websites, posting content to social media or pagination stories to print, the redesigned Contentwatch handles the most advanced content workflows. Built on Mediaspectrum’s modern web services CORE architecture, it further allows for simple integrations with different 3rd party platforms – eliminating the time and money typically lost while navigating between various and distributed editorial solutions.
According to a leading U.S. media organization that is fully deployed on the new ContentWatch:
“Our tools have to meet the needs of all platforms and products, and they have to encourage our staff to do the right thing at the right moment in the right medium. ContentWatch serves all of our Publishing Group business units, and by integrating directly with Drupal, our reports and editors can work in a single environment while supporting dozens of products, both print and digital, with robust versioning, instant Web publication when desired, and precise presentational control.”
Additional noteworthy features include:
- A modern and responsive user interface that is optimized across devices.
- A simplified content authoring tool for teams to compose, edit, upload, workflow, package and post to multiple channels from any location.
- On-demand scalability for handling the most demanding, media-rich, and high-traffic websites and mobile experience.
- Deep integration with the various social media channels.
- Creative story packaging that can incorporate multiple content types such as image galleries, online polls and video links to third party CDN solutions.
“Our new ContentWatch launches a next chapter in Mediaspectrum’s editorial product offering,” said Alain D. Bandle, CEO at Mediaspectrum. “Its modern Cloud-based architecture, unrivaled within the industry, is now combined with a world-class user experience where we designed every pixel to optimize the intensive process of multi-channel publishing. This brings to market a solution that exceeds the highest demands of publishers today, and into the future.”
Mediaspectrum is the premier technology for companies seeking to plan, execute, publish and analyze advertising and content across the media spectrum. Our 100% cloud-based platform provides a unique environment to consolidate and achieve these objectives, streamlining processes and managing content in order to reduce costs, increase revenues and improve the customer experience. Mediaspectrum is a Miami-based company with additional offices in Boston, London, Moscow, Sydney and Zug. We are found on the Web at http://www.mediaspectrum.