Latest happenings at Mediaspectrum
Mediaspectrum to Present Complete Multichannel Advertising & Content Platform at World Publishing Expo 2015
Meet us at WAN-IFRA’s World Publishing Expo, the world’s largest trade exhibition for the news publishing industry, to experience firsthand the benefits of Mediaspectrum’s complete suite of multi-channel advertising, content and publishing solutions.
Mediaspectrum appoints Bill Manfull as Manager of Business Development. In his new position, Mr. Manfull will be responsible for strengthening relationships with Mediaspectrum’s established partners and clientele while driving new business throughout North America.
Mediaspectrum anounces the successful first phase deployment of its advertising platform by Glacier Media Inc. Initial phase of company-wide deployment quickly realizes new efficiencies for top Canadia publisher.
Mediaspectrum announces further international expansion with the opening of its newest office in Zug, Switzerland.
Mediaspectrum has appointed Joerg Richter as Vice President of Solution Management. In his new role, Mr. Richter will work closely with senior leadership to help lead the continued development and innovation of the Mediaspectrum software platform.
The latest release lets users add further cross-channel control by managing digital marketing products that include search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC), social, website development, maps and reputation management, and email marketing.
Mediaspectrum has appointed Alain D. Bandle as Chief Executive Officer, to succeed Mediaspectrum founder Scott Killoh. Mr. Killoh will maintain his role as Chairman of the Board of Directors and continue to lead the spin off of Mediaspectrum’s banking and platform companies as Mr. Bandle takes over the entire media business.
Mediaspectrum advertising platform selected by Glacier Media Inc. to replace legacy ad order entry with cloud-based solution across the Community Media Division.
Earlier this month, Mediaspectrum had the privilege to host an international gathering of more than 50 of its client and partner executives for the company’s first annual Customer Summit 2014. The group represented an impressive list of attendees from a variety of industries. All with the common goal in mind, to share ideas and best practices for leveraging technology that will help businesses to integrate operations; eliminate nuisances that delay innovation; and produce valuable insights and information to give customers exactly what they need, when they need it.
Mediaspectrum, Inc.® today announced that its Swiss-based subsidiary, xentive, an independent Business Process Outsourcing (BPO) provider, has signed a deal with M-Publicité for the purchase of Mediaspectrum’s suite of advertising sales and production solutions. M-Publicité is a subsidiary of Le Monde Group and handles advertising for nearly 20 leading French media properties that reach more than 17 million individuals each month, including Le Monde, M Le Magazine du Monde, Télérama, Huffington Post France and Le Nouvel Observateur.