Latest happenings at Mediaspectrum
The latest release lets users add further cross-channel control by managing digital marketing products that include search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC), social, website development, maps and reputation management, and email marketing.
Mediaspectrum has appointed Alain D. Bandle as Chief Executive Officer, to succeed Mediaspectrum founder Scott Killoh. Mr. Killoh will maintain his role as Chairman of the Board of Directors and continue to lead the spin off of Mediaspectrum’s banking and platform companies as Mr. Bandle takes over the entire media business.
Mediaspectrum advertising platform selected by Glacier Media Inc. to replace legacy ad order entry with cloud-based solution across the Community Media Division.
Mediaspectrum today announced the company will showcase its CORE platform for financial services audiences attending the upcoming AFP Annual Conference and BAI Retail Delivery 2014. CORE provides banks and finance executives the solution to rapidly respond to change and solve significantly complex issues facing the industry today.
Earlier this month, Mediaspectrum had the privilege to host an international gathering of more than 50 of its client and partner executives for the company’s first annual Customer Summit 2014. The group represented an impressive list of attendees from a variety of industries. All with the common goal in mind, to share ideas and best practices for leveraging technology that will help businesses to integrate operations; eliminate nuisances that delay innovation; and produce valuable insights and information to give customers exactly what they need, when they need it.
Mediaspectrum, Inc.® today announced that its Swiss-based subsidiary, xentive, an independent Business Process Outsourcing (BPO) provider, has signed a deal with M-Publicité for the purchase of Mediaspectrum’s suite of advertising sales and production solutions. M-Publicité is a subsidiary of Le Monde Group and handles advertising for nearly 20 leading French media properties that reach more than 17 million individuals each month, including Le Monde, M Le Magazine du Monde, Télérama, Huffington Post France and Le Nouvel Observateur.
Mediaspectrum to Showcase Latest Solutions for Business Transformation at World Publishing Expo 2014
Famous for attracting the largest international gathering for the news publishing and media industry, attendees will have the opportunity to experience firsthand the benefits of Mediaspectrum’s complete suite of multi-channel advertising, content and publishing solutions designed to increase revenues, manage content, streamline processes and improve customer experience for clients.
As demand for Mediaspectrum CORE is on the rise, newest hosting facility supports expanding global clientele.
With implementation already underway, Mediaspectrum’s Cloud-based solutions will be responsible for managing local.ch’s entire workflow of end-to-end advertising—from proposal to payment to distribution—and including white/yellow page listings, micro-sites, mobile alerts, translation services and more.
Global business leaders gathering in Miami Beach for two days of industry insights, networking & new platform innovation.