Discover how Mediaspectrum helped Gannett to streamline its ad operations & increase revenue across more channels.
Gannett recently underwent a massive sales workflow overhaul & centralization project that has helped book business at a faster pace, reduce turnaround times and improve customer service. Visit this recorded Webinar to hear how:
- Gannett has gained new efficiencies, to help reduce a 58-minute process for digital ad orders down to just 8 minutes!
- Mediaspectrum’s single point of entry platform can consolidate data across the whole organization, to integrate forecasting and proposals, ordering and creative production, trafficking, optimization, invoice and reporting.
- Gannett has adopted a consultative sales approach that uses the data and insights provided to drive revenue.