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BOSTON, MA – February 28, 2014 – Mediaspectrum, Inc.® today announced the appointment of Stephen Collins to the company’s board of directors. With impressive success and perspective on how to rapidly scale organizations, Mr. Collins will be a valuable asset to Mediaspectrum’s continued rapid growth and new market penetration.

“It’s a great pleasure to introduce Mr. Collins, who joins Mediaspectrum at an exciting turning point in our company,” said Scott Killoh, CEO at Mediaspectrum. “Demand for our platform continues on a fast track forward, as more and more businesses recognize just how seamlessly we unify their sales and marketing data, enabling them to plan, execute, publish and analyze large-scale marketing campaigns across the spectrum of traditional and digital outlets. We’re fortunate to incorporate Mr. Collins’ comprehensive operational expertise, particularly as we undergo significant expansion.”

Mr. Collins is a seasoned business leader with extensive management experience, particularly in developing, disruptive and rapidly growing markets. His experience is wide-ranging, incorporating consumer products, to the early days of online advertising, to enterprise software and SaaS, and social media and e-commerce. Throughout his career in technology, Mr. Collins has held the titles of CEO, CFO, COO and CIO—reflecting his diverse skills and effectiveness as a leader. This includes a previous leadership role at DoubleClick, Inc., where Mr. Collins participated in the company’s startup and explosive growth phase—resulting in its acquisition by Google in 2007 for $3.1B. He has in addition extensive international experience having lived abroad and worked in more than 20 different countries.

“Mediaspectrum’s technology fulfills a crippling gap in so many of today’s enterprises, which have become dependent on a wide range of systems to manage their multiplying delivery channels,” said Stephen Collins.  “By bringing together the wealth of data from platforms like ERP and CRM, and the point solutions they integrate with, Mediaspectrum empowers companies to develop targeted campaigns that deliver relevant content across the range of media channels and revenue opportunities. I’m excited to join the board, and to deliver veteran insight to a company on the verge of rampant global adoption and tremendous further success.”

Adding to Mr. Collins’ resume, he holds a B.S. in Accounting from the University of Alabama.

 

About Mediaspectrum

Mediaspectrum is the premier technology for companies seeking to plan, execute, publish and analyze large-scale marketing campaigns across the media spectrum. Our 100% cloud-based platform provides a unique environment to consolidate and achieve these objectives, streamlining processes and managing content in order to reduce costs, increase revenues and improve the customer experience. Mediaspectrum is a Boston-based company with approximately 100 employees worldwide, with additional offices in London, Moscow, Sydney and Lausanne. We are found on the Web at www.mediaspectrum.net/.

Press Contact:

Susie Dougherty
Mediaspectrum
(781) 685-4648