From March 1st -4th in Sonoma, CA, we’ll be participating as sponsors at the AdMonsters Publisher Forum. If you are unfamiliar with them, AdMonsters is the global leader in strategic insight on the future of digital media and advertising technology.
The upcoming Forum will gather digital professionals to discuss media operations, technology, strategy, platforms, sales issues, the latest trends, and much more. Perfect timing for AdMonsters to publish its latest insights article, featuring a closeup look at Gannett’s work with Mediaspectrum to overhaul its ad operations workflow and successfully connect numerous, disparate systems.
AdMonsters Senior Editor, Gavin Dunaway, interviews Jeff Book, Gannett’s Senior Director of Local Ad Operations, for an in depth look at the project — aimed to more quickly book business in Gannett’s ad serving platforms, reduce turnaround times, and ultimately shift focus to other priorities outside fulfillment. At a higher level, the goal is to provide a streamlined workflow that seamlessly integrates forecasting and proposals, ordering and creative production, trafficking, optimization, invoice and reporting.
An insightful and valuable read, please click here to access the full case study.
And to register for the Admonsters Publisher Forum and others, visit us here.
