It’s true, last time we posted about our relationship with Dentsu Aegis Network (DAN) & Amplifi, their global media investment platform, we were a bit cryptic. It was just too early. But now, just a few months later, we can’t keep a lid on the news anymore…we’re just too excited.
Long story short, the process of planning television advertising campaigns is changing faster than at any time in history. Legacy solutions have been unable to adapt to where the industry is heading. New thinking on a new platform was needed.
The team at DAN/Amplifi had visionary ideas on TV Planning processes and we are thrilled they selected the Mediaspectrum Platform to realize their goals. Amplifi went live on the Mediaspectrum platform starting in October. The new solution manages TV planning including campaigns, budgets, audience segments, stations, cost management and more. In short, the solution executes complex calculations with intelligent UI’s to help the Amplifi team bring tremendously effective television advertising campaigns to their clients.
And it won’t stop here. There are sure to be more innovations within Video on Demand, Direct Response TV, Addressable TV, OOH TV and Cinematic in the near future. Working with our partners at DAN/Amplifi and Endava, this project has been an amazing journey into a platform in the midst of a massive digital transformation. Probably like you, we can’t wait to see where this goes.
Looking for a solution to your media / workflow challenges, contact Mediaspectrum today!