Gatehouse Media is big. They have nearly 700 publications across the US and attract more than 41 million monthly visitors to their various digital properties making them one of the largest publishers in North America. Yeah, that big! In fact many of us here at Mediaspectrum get our local news from their excellent content. That fact makes this news even more exciting. Earlier this year Gatehouse went live on Mediaspectrum’s Sales Pro.
They are leveraging our technology across order management and digital ad operations. Integrated with both their CRM enabling seamless sales processes and Google’s DFP ad server for automation of ad operations, Sales Pro plays the critical role of orchestrating advertising data within their enterprise.
Today Gatehouse Media New England, their largest market, and Worcester, MA are live. We are looking forward to keeping the momentum going and tackling new Gatehouse markets and driving even more efficiencies in the near future.
Looking for a solution to your media / workflow challenges, contact Mediaspectrum today!