![[Study] 3 Things News Media Executives Must Focus On in 2016 and Beyond](https://mediaspectrum.net/wp-content/uploads/2016/03/news-media-executives.png)
[Study] 3 Things News Media Executives Must Focus On in 2016 and Beyond
In the past seven years, the news media landscape has seen enormous changes. According to a new report from the International News Media Association (INMA), the industry is struggling with three major disruptions: A rapid, massive increase in data. The amount of...
State of Political Advertising 2016: Digital Media vs. Newspapers
From social media to Google, more Americans are getting their political news online. According to Pew Research Center, Facebook is now the #1 source of political news for Millennials. Meanwhile, almost 50% of web-using adults have gotten political news on Facebook...
Why Newspapers Should Not Give Up On the Humble Ad Insert
Online news sites … social media … blogs … Today’s consumers have more ways than ever to get their information. And online sources pump out news at a lightening-fast pace that print publications struggle to keep up. With so many consumers getting their news on-the-go,...
![In Ad Ops, Complexity Is a Bigger Threat Than Your Competitors [Study]](https://mediaspectrum.net/wp-content/uploads/2016/02/ad-ops-complexities-1.png)
In Ad Ops, Complexity Is a Bigger Threat Than Your Competitors [Study]
Mobile … social … video … print … web … broadcast … With so many channels, it’s getting harder to get the right ad in front of the right customer at the right time. When you start to see success in one area, something comes along and throws a wrench in your...
One Order to Rule Them All: Inside Gannett’s Massive Workflow Centralization Mission
Today’s media companies face challenges in readerships, circulation and advertising revenue. To stay competitive in these changing times, Gannett is undergoing a massive sales workflow centralization project. The project has helped the media giant book business at a...
Why Experimenting Across Devices and Operating Systems Remain Vital to Publishers’ Success
The world’s fascination with information and the “need to know” inspired the birth of the publishing industry and remains at the heart of it today. That part hasn’t changed, but just about everything else from the type of news and information we want, to when,...
A Better User Experience Central to Ad Blocking Solution
While ad blocking is really nothing new, Apple’s decision to allow it as part of the company’s recent iOS9 release has brought the issue front and center, sending the digital advertising industry into a frenzy of epic proportions. While publishers, advertisers and...
World Press Trends 2015: Newspapers Worldwide Prove Their Value
With approximately 2.7 billion people worldwide reading newspapers in print and more than 770 million on digital desktop platforms, it’s clear that news products remain in high demand. In fact, for the first time this century, global newspaper circulation revenues are...
Mobile Dominates Digital in the UK
When it comes to traveling the information highway in the UK, one thing is clear -- it’s time to go mobile or go home. This, according to the 2015 Ofcom Communications Market Report, was one of the many findings related to the digital habits of consumers in the UK....
Mediaspectrum-Powered Newspaper Apps Top the Apple Charts
When it comes to helping customers succeed, a shot of adrenaline can sometimes come in handy. That was exactly the case this week as Mediaspectrum’s Adrenalin mobile delivery platform helped achieve record-breaking success for customers, DMG Media...