For Publishers Considering Truncated Articles – Is Less Really More?
The mobile revolution continues to create new opportunities for accessing news. The convenience is great for readers. However for publishers, the challenge to engage and retain audiences is ever more complex. One of the latest trends in mobile - truncated articles. As...
Beyond the Likes and Tweets: How Social Media Can Benefit News Publishers
Social media caused a technological disruption that was unexpected for not only World Wide Web users, but publishers and advertisers as well. From Facebook to Snapchat, users are connecting and sharing information in ways never before imagined. Currently, there...
Why Every Media Company Should Have a Business Intelligence Dashboard
As technology continues to drive changes in news media, organizations must be prepared to handle evolving customer needs and expectations. According to the 2015 State of Marketing Report, 38% of all marketers plan to shift spending from traditional mass advertising to...
What Advertisers Should Know About News Consumption Across the World
Technology continues to evolve. With it, news consumption continues to change and grow as well. As advertisers continue to search for better ways to reach consumers, understanding the factors that contribute to their behavior remains critically important. The 2015...
Looking Ahead to the Future: Media Trends for the Next Decade
As quickly as the last decade introduced a wave of changes to news media, the upcoming decade is expected to produce even more. A recent survey of media executives and consumers identified a number of key trends that news media organizations should pay attention to...
Why the Apple Watch is Big News for Media Companies
While wearables are nothing new, the Apple Watch garnered unprecedented attention and excitement upon its pending debut. With approximately one million online pre-orders in the first day of sales alone, some analysts are predicting the device will be Apple’s most...
What Every News Media Company Needs to Know About Millennials
Millennials are taking over. As the first generation born in the age of the Internet, the activities, interests, and actions of current 18-34 year olds are much different from the generations before them. In fact, this year, millennials will outnumber baby boomers....
Advantages of Newspaper Advertising: Why Newspapers are Still King
As technology continues to modernize how information is accessed, advertisers are faced with the constant challenge of how to best reach and engage customers. While there are a variety of mediums to choose from, newspapers (print and digital) still reign supreme,...
Integrate Your IT Solutions in the Cloud for Superior Cross-Device Ad Targeting
Data from cookies is not enough. We recently discussed the disadvantages of silos, and as marketing campaigns gear up in 2015, the increasing trend of cross-device targeting offers yet another reason to be able to effectively integrate data for a competitive...
Gannett Selects Mediaspectrum as Core for Ad Operations Workflow Overhaul
From March 1st -4th in Sonoma, CA, we’ll be participating as sponsors at the AdMonsters Publisher Forum. If you are unfamiliar with them, AdMonsters is the global leader in strategic insight on the future of digital media and advertising technology. The upcoming...