by MSadmin | Aug 26, 2015 | Blog
The mobile revolution continues to create new opportunities for accessing news. The convenience is great for readers. However for publishers, the challenge to engage and retain audiences is ever more complex. One of the latest trends in mobile – truncated...
by MSadmin | Aug 7, 2015 | Blog
Social media caused a technological disruption that was unexpected for not only World Wide Web users, but publishers and advertisers as well. From Facebook to Snapchat, users are connecting and sharing information in ways never before imagined. Currently, there...
by MSadmin | Jul 20, 2015 | Blog
As technology continues to drive changes in news media, organizations must be prepared to handle evolving customer needs and expectations. According to the 2015 State of Marketing Report, 38% of all marketers plan to shift spending from traditional mass advertising to...
by MSadmin | Jul 2, 2015 | Blog
Technology continues to evolve. With it, news consumption continues to change and grow as well. As advertisers continue to search for better ways to reach consumers, understanding the factors that contribute to their behavior remains critically important. The 2015...
by MSadmin | May 22, 2015 | Blog
As quickly as the last decade introduced a wave of changes to news media, the upcoming decade is expected to produce even more. A recent survey of media executives and consumers identified a number of key trends that news media organizations should pay attention to...
by MSadmin | Apr 23, 2015 | Blog
While wearables are nothing new, the Apple Watch garnered unprecedented attention and excitement upon its pending debut. With approximately one million online pre-orders in the first day of sales alone, some analysts are predicting the device will be Apple’s most...
