by MSadmin | Apr 8, 2015 | Blog
Millennials are taking over. As the first generation born in the age of the Internet, the activities, interests, and actions of current 18-34 year olds are much different from the generations before them. In fact, this year, millennials will outnumber baby boomers....
by MSadmin | Mar 20, 2015 | Blog
As technology continues to modernize how information is accessed, advertisers are faced with the constant challenge of how to best reach and engage customers. While there are a variety of mediums to choose from, newspapers (print and digital) still reign supreme,...
by MSadmin | Mar 4, 2015 | Blog
Data from cookies is not enough. We recently discussed the disadvantages of silos, and as marketing campaigns gear up in 2015, the increasing trend of cross-device targeting offers yet another reason to be able to effectively integrate data for a competitive...
by MSadmin | Feb 20, 2015 | Blog
From March 1st -4th in Sonoma, CA, we’ll be participating as sponsors at the AdMonsters Publisher Forum. If you are unfamiliar with them, AdMonsters is the global leader in strategic insight on the future of digital media and advertising technology. The upcoming...
by MSadmin | Dec 30, 2014 | Blog
Get ready for growth in 2015 with value-added services This holiday season, mobile devices have had a serious impact on sales. “For the first time ever, smartphones and tablets accounted for the majority of all online traffic on Thanksgiving Day, according to data...
by MSadmin | Dec 3, 2014 | Blog
Tips to Take Advantage of Emerging Markets for Future Growth Recently, International Data Corporation (IDC) hosted the Web conference, IDC FutureScape: Worldwide CIO Agenda 2015 Predictions, where analysts offered insights and perspectives on future industry and...