Initial Phase of Company-Wide Deployment Quickly Realizes New Efficiencies for Top Canadian Publisher
Mediaspectrum, Inc.® today announced the successful first phase deployment of its advertising platform by Glacier Media Inc. Mediaspectrum’s Cloud-based solution was chosen to help transform business and streamline the entire sales operations process for Glacier’s daily and weekly community newspapers, located in British Columbia and throughout Western Canada.
“Glacier’s work with Mediaspectrum is off to an exciting start,” said Peter Kvarnstrom, President, Community Media for Glacier Media Group. “Our sales teams already introduced to the solution have taken to it extremely well, and we’re hearing great feedback in terms of productivity, simplified order workflow, and overall ease of use of the system. We look forward to continued positive momentum in phase two as we tackle digital and focus on our enterprise-wide rollout in September.”
The initial project involves Glacier’s Lower Mainland Publishing (LMP division). Users supporting the Burnaby and New Westminster markets went live on Mediaspectrum in just sixteen short weeks, an impressive turnaround for modernizing an enterprise from previous legacy technology. Going forward, multichannel ad sales and CRM for all 13 LMP markets will feature Mediaspectrum’s unified end-to-end order management system.
Glacier joins some of the world’s largest companies in media that have selected Mediaspectrum to help transform their operations, including Gannett (USA), Trinity Mirror (United Kingdom), Publicitas (Switzerland) and M-Publicité (Le Monde Group - France), to name just a few.
“Glacier Media’s investment in our platform is testament to the commitment and proven results Mediaspectrum achieves for its clients,” said Alain D. Bandle, CEO of Mediaspectrum. “Our solution simplifies the incredibly complex job of selling ads to more people across all channels. Glacier is just beginning to realize its impact for managing time and cost savings, and we can assure continued great things to come in terms of new revenue opportunities.”
Mediaspectrum is the premier technology for companies seeking to plan, execute, publish and analyze advertising and content across the media spectrum. Our 100% cloud-based platform provides a unique environment to consolidate and achieve these objectives, streamlining processes and managing content in order to reduce costs, increase revenues and improve the customer experience. Mediaspectrum is a Miami-based company with approximately 150 employees worldwide, with additional offices in Boston, London, Moscow, Sydney and Zug. We are found on the Web at https://mediaspectrum.net.
About Glacier Media Inc.
Glacier Media Inc. is an information company focused on the provision of primary and essential information and related services through print, electronic and online media. Glacier is pursuing this strategy through its core businesses: the local newspaper, trade information and business and professional information markets. Glacier Media Inc. can be found online at http://www.glaciermedia.ca.
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