Provides the industry a comprehensive solution to handle complex marketing workflows across media planning, fulfillment, ad operations and reporting.
Miami Beach, FL – April 26th, 2017 – Mediaspectrum today announced the latest evolution of its media and workflow management platform specifically geared towards the complexities in digital advertising and marketing services.
Marketing Agencies have been overwhelmed with inefficiencies as they handle the planning and execution of marketing services across so many channels like SEM, Email, Social, Programmatic, Digital Advertising, Websites and more. Each of these channels are unique in fulfillment needs yet require a standardized process for planning, tracking, measurement and analysis. In order to support this new world, Mediaspectrum completely rethought how technology can be designed to meet these evolving challenges.
“By working with leading marketing agencies like ReachLocal and Propel Marketing, we enhanced our technology platform to offer our clients operational efficiencies across media planning, sales, ad operations, fulfillment services and finance” said Joerg Richter, President of Mediaspectrum. “We started with the marketing goals of the client as the foundation and worked to deliver a premium customer experience through technology automation. To achieve this, we enhanced our integrated media and workflow management solutions to plan, fulfill, measure and optimize each campaign across all marketing channels.”