Solution Integrates Order Entry and Workflow Solutions for Local Advertisers; Handles SEO, SEM, PPC, Social, Email and Website Development
Miami Beach, Fla. – March 3, 2015 – Mediaspectrum, Inc.® today announced the latest extension of its CORE platform, now available for advertising and media companies to automate their integrated digital marketing services portfolio, from sales to fulfillment.
Mediaspectrum’s cloud-based platform helps some of the world’s most recognized media businesses consolidate, automate and improve advertising management across digital, mobile, video, broadcast, and print channels. The latest release lets users add further cross-channel control by managing digital marketing products that include search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC), social, website development, maps and reputation management, and email marketing.
“From CRM to order management, through production and digital fulfillment, we truly deliver the most comprehensive platform for global businesses to control the entire workflow of their cross-media sales campaigns,” said Alain D. Bandle, CEO at Mediaspectrum. “It’s because of Mediaspectrum CORE’s technology that we’re able to so rapidly configure to evolving business needs. Now more than ever before, helping companies sell more ads to more people across all channels.”
The new release has been deployed successfully at Gannett Co., and will be integrated into other customer environments throughout 2015.
Mediaspectrum is the premier technology for companies seeking to plan, execute, publish and analyze advertising and content across the media spectrum. Our 100% cloud-based platform provides a unique environment to consolidate and achieve these objectives, streamlining processes and managing content in order to reduce costs, increase revenues and improve the customer experience. Mediaspectrum is a Miami-based company with approximately 150 employees worldwide, with additional offices in London, Moscow, Sydney and Lausanne. We are found on the Web at https://mediaspectrum.net.