As technology continues to drive changes in news media, organizations must be prepared to handle evolving customer needs and expectations. According to the 2015 State of Marketing Report, 38% of all marketers plan to shift spending from traditional mass advertising to digital channels, with 84% of them planning to maintain or increase spending. In addition, mobile applications, marketing analytics, and CRM tools were identified as the three most critical technologies to a cohesive customer journey.
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Advertisers want more customer reach and, ultimately, more revenue. Of course, they still want to minimize operational expenses and increase efficiency. This means traditional methods of handling digital mass advertising, via the combination of multiple applications and databases, is quickly becoming obsolete.
One of the most effective ways to ensure any media organization meets the demands of the digital disruption is with a complete dashboard software solution. Using this tool, publishers and organizations benefit from a number of key advantages.
Automated data consolidation and better data analysis.
Users are able to view the “big picture” on one screen, without having to access multiple software applications, databases, and screens. Amassing and analyzing all of the data collected from multiple channels can be a daunting task. Dashboards help to make sense of this data in a simple format that all stakeholders can easily understand. Real-time metrics and key performance indicators (KPIs) from across the organization are available in one snapshot, in a customizable format that allows stakeholders to view any metric from a number of points of view.
Relevant and impactful data visualization.
Dashboard software makes it easy for users to summarize and track relevant information in a simple and objective view. Using clear, colorful information organized into charts, graphs, and other features, users can monitor current performance, track information over specific time periods, and summarize important data and information. There is no longer the need to review number-intensive spreadsheets. All information is organized in a visually-appealing manner that makes it easy to get a quick snapshot of all important and relevant information.
Easy identification of problem areas.
Since information is reported in real-time, any potential problems can be identified and changes implemented to resolve them much sooner. Information can easily be shared across departments, to ensure every stakeholder understands concerns and their impact. This minimizes not only time, but also the financial resources required to address any challenges throughout the organization.
Better and faster decision-making capabilities.
Because information is organized into one simple location, using clear, visual representations, organizations are able to improve operational efficiency by making more informed decisions in less time. Historical information can be quickly produced to identify any past successes or challenges. In addition, real-time information can be used to accurately forecast the impact of current business decisions on future organizational goals. This eliminates the trial-and-error methods of the past that can result in significant financial and operational burdens.
When it’s time to choose, simple is better.
There are hundreds of tools and vendors out there offering products to support the modern media company. Why waste time and money jumping from tool to tool, application to application when all of it can live under a single, unified roof?
Mediaspectrum has created a platform for consolidating and managing data across all aspects of an organization’s content and commerce, accessible via a single and global browser-based dashboard. Its plug-in architecture further offers an integrated portal for any third-party tools, making it easier than ever to simplify the complex world of multichannel advertising and publishing.
Ready to take the leap? Contact us today for more information.
