It’s been a very busy couple months at Mediaspectrum with various projects around the world. Earlier we announced a new workflow management tool for advertising operations called “Flow”. The initial product launch was in the US at our client ThriveHive, a leading digital marketing agency. This new innovative product is certainly exciting and grabbing headlines but we have lots more going on.
In the UK, we are working with Local World, a large British publisher. Over the past few months they have begun adopting Mediaspectrum solutions across their business of 50+ publications. Starting next week, they begin the rollout of AdWatch and eProofs solutions for production workflows to their first markets. This will replace their existing Neptune system. They expect to be live enterprise wide in the next six months with over 500+ new users leveraging the system across the country.
Staying in the UK, Trinity Mirror has been busy. Working with Mediaspectrum and our partner Endava, Trinity is launching new digital advertising packages in Sales Pro, our advertising order management system. This project includes a sophisticated integration with Google’s DFP ad server that will automatically traffic orders. The pilot region will be live next week with all markets live soon after.
Over in Canada, our client Groupe Capitales Medias (GCM) has upgraded to the latest AdWatch release built entirely in HTML5. The upgrade will continue to support their 200+ users. Similarly, Postmedia also finalized their AdWatch upgrade and all 1,000+ users are reaping the benefits, These were both successful projects. We are fortunate to be working with such great partners.
Finally, starting in November of this year we will be kicking off a couple new projects at some very exciting new clients (and launching new products). We look forward to telling you more about them soon. Stay tuned.
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