Get ready for growth in 2015 with value-added services
This holiday season, mobile devices have had a serious impact on sales. “For the first time ever, smartphones and tablets accounted for the majority of all online traffic on Thanksgiving Day, according to data analysis by IBM,” states a recent article in The Washington Post. “On Black Friday, one in four online purchases were made on a mobile device.”
And this trend is here to stay. “Mobile is now the primary access point to online retail for most consumers,” states Andrew Lipsman, comScore Vice President of Marketing and Insights, in Internet Retailer’s “Exclusive: Mobile now the primary way consumers shop online.” “As a result, retailers really need to rethink how they deliver their online shopping experience.”
Are you ready for this mobile trend?
To take advantage of new sales from mobile customers, there are a few things to consider…
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Provide the best security possible.
Customers are more informed about the risks of making online purchases and will not use sites they feel are unsafe. Help your customers feel secure. Let them know that they are using a private cloud system that provides optimal security with around-the-clock monitoring, restricted access and guaranteed redundancy-systems. Their information will remain private and safe.
Develop creativity and speed.
Since other businesses are taking advantage of the mobile-shopping trend too, you need a competitive edge. This comes from knowing what your customers want now and in the future… and being able to give it to them.
With the cloud and a pertinent, rules engine, you can monitor customer desires and create the appropriate content, products and services relevant to this data. Plus, you can make changes quickly to stay ahead of industry trends, legal requirements and more.
Related: What is a Rules Engine Anyway, and Why is it So Important to Salespeople?
Offer value-added services.
To compete, it’s also important to have the right, mobile point-of-sale (mPOS) solution in place. “The business model is shifting from processing to software-based value-added services,” states a recent report from Business Insider Intelligence. “What mPOS providers are realizing is that upselling to existing merchants is a better strategy than solely focusing on acquiring more merchants for pure-play processing.”
With this in mind, what are you doing to provide additional value to your targeted audience?
It’s essential to have a streamlined, Web-based platform to integrate payroll, advertising, marketing, travel, rewards programs and other, partners and services in a single, location. This way, you create new revenue channels while giving consumers a one-stop-shop to easily make purchases, become loyal customers and save time and money. It’s a winning situation for everyone involved.
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Mobile shopping is here to stay.
As more consumers make purchases using their mobile devices, what are you doing to prepare for this long-term trend? If you are stuck with a legacy system that does not provide the appropriate level of security, the ability to monitor data and create fast, new content pertinent to customer needs and industry requirements, or offer value-added services, it’s time for a Web-based platform that will give you a competitive edge.
What are you going to do today to cater to the needs of mobile shoppers now and well into 2015?
To get additional help providing more value to your customers, click here.