the CORE of the matter

Why Newspapers Should Not Give Up On the Humble Ad Insert

Why Newspapers Should Not Give Up On the Humble Ad Insert

Online news sites … social media … blogs … Today’s consumers have more ways than ever to get their information. And online sources pump out news at a lightening-fast pace that print publications struggle to keep up. With so many consumers getting their news on-the-go,...
ad blocking solutions

A Better User Experience Central to Ad Blocking Solution

While ad blocking is really nothing new, Apple’s decision to allow it as part of the company’s recent iOS9 release has brought the issue front and center, sending the digital advertising industry into a frenzy of epic proportions. While publishers, advertisers and...
World Press Trends 2015

World Press Trends 2015: Newspapers Worldwide Prove Their Value

With approximately 2.7 billion people worldwide reading newspapers in print and more than 770 million on digital desktop platforms, it’s clear that news products remain in high demand. In fact, for the first time this century, global newspaper circulation revenues are...
mobile dominates uk

Mobile Dominates Digital in the UK

When it comes to traveling the information highway in the UK, one thing is clear — it’s time to go mobile or go home. This, according to the 2015 Ofcom Communications Market Report, was one of the many findings related to the digital habits of consumers in the...
mobile delivery platform for publishers

Mediaspectrum-Powered Newspaper Apps Top the Apple Charts

  When it comes to helping customers succeed,  a shot of adrenaline can sometimes come in handy.  That was exactly the case this week as Mediaspectrum’s Adrenalin mobile delivery platform helped achieve record-breaking success for customers,  DMG Media...