Why Newspapers Should Not Give Up On the Humble Ad Insert

Why Newspapers Should Not Give Up On the Humble Ad Insert

Online news sites … social media … blogs … Today’s consumers have more ways than ever to get their information. And online sources pump out news at a lightening-fast pace that print publications struggle to keep up. With so many consumers getting their news on-the-go,...
A Better User Experience Central to Ad Blocking Solution

A Better User Experience Central to Ad Blocking Solution

While ad blocking is really nothing new, Apple’s decision to allow it as part of the company’s recent iOS9 release has brought the issue front and center, sending the digital advertising industry into a frenzy of epic proportions. While publishers, advertisers and...