We’ll be @ INMA 2017 in NYC. Let’s meet up.
We are excited about attending this year’s INMA World Congress in New York City! If you are planning on attending, we’d love to catch up and talk about how technology can drive both organization efficiencies as well as opening up new revenue channels. If you’d like to...
Mediaspectrum Unveils Media Planning & Workflow Management for Marketing Agencies
Provides the industry a comprehensive solution to handle complex marketing workflows across media planning, fulfillment, ad operations and reporting. Miami Beach, FL – April 26th, 2017 – Mediaspectrum today announced the latest evolution of its media and workflow...
Mediaspectrum Selected By Propel Marketing to Power Workflow and Order Management
Project will streamline the sales and fulfillment of digital marketing solutions to local businesses. Miami Beach, FL – April 5th, 2017 – Mediaspectrum, Inc.® is pleased to announce the selection of the Mediaspectrum platform by Propel Marketing. Headquartered in...
Dow Jones and New York Post up and running on latest version of Mediaspectrum AdWatch for ad production
Dow Jones and the New York Post recently upgraded Mediaspectrum’s AdWatch Suite and workflow management tools to streamline their ad production processes
Mediaspectrum Announces the Release of Digital Paper
Mediaspectrum announces the release of “Digital Paper”, our ePaper solution creating an exceptional user experience for consumers interacting with news content in a browser.
How News Publishers Can Leverage Virtual and Augmented Reality to Boost Engagement
Building an engaging mobile experience is no longer optional. It’s now an essential part of driving readership and ad revenue. The average U.S. adult spends 2.8 hours per day on mobile devices – surpassing the amount of time they spend on desktops. This number is even...
![[Study] Social Media News Readers Are Still Uncharted ROI](https://mediaspectrum.net/wp-content/uploads/2016/08/social-media-news-reader-1080x675.jpg)
[Study] Social Media News Readers Are Still Uncharted ROI
The news industry is rapidly changing, as technology companies shape how Americans consume and share content. A study from the Pew Research Center found that 62 percent of Americans get their news from social media. This data is not surprising, as there has been an...
How to Attract Consumers with the Right Online News Videos
With print readership down, news organizations continue to look for new ways to engage digital and mobile audiences. One of the more popular and creative strategy to do this is with video. Digital news companies, such as Buzzfeed and the Huffington Post, are...
How News Organizations Can Drive Revenue from Facebook Instant Articles
As of April 12, Facebook has opened up Instant Articles to all publishers – big and small. Previously, Instant Articles was only available to a limited number of publishers in the United States and Britain. Instant Articles allows publishers to give Facebook mobile...
Google’s Latest Move Could Influence Publishers’ Ad Revenues…In a Really Good Way
Your heart races while your finger hovers over the mouse. The eBay auction for the item that you’ve been stalking ends in five minutes. You obsessively refresh the page, hoping that you can outbid everyone at the last minute and claim your prize. Five … four … three …...